Meta to start paying content creators in Kenya after govt deal

Facebook’s parent company Meta has confirmed Kenya among nations where content creators can earn on Facebook, Instagram and Threads. 

In a statement to the press on August 6, 2024, Meta has announced the availability of two new monetization features for eligible creators in Kenya. 

This follows President William Ruto’s Deal with the Company in December 2022. “I have spoken directly to Meta, the parent company of Facebook to monetize content. If I was not a State officer, I wonder what the content on my small Facebook page would earn me daily,” the president previously said.

“In stream-Ads on Facebook and Facebook Ads on reels will enable creators to earn money for crafting original videos and creating communities,” read the statement in part.